Friday 10 December 2010

Random Acts of Culture

Have you heard about Random Acts of Culture?

Think Mozart at the Food Court. A little tango in an airport terminal. A “Hallelujah” in the shoe department – of the Handel variety, that is.

I heard a guy from the Knight Foundation based in the US speaking on the radio today about how they are helping to produce and fund 1,000 Random Acts of Culture over the next three years, bringing classical artists out of the performance halls, into the streets – and into everyday lives. So if you live in any of these eight cities – Akron, Charlotte, Detroit, Macon, Philadelphia, San Jose, St. Paul and Miami – be on the lookout and have your cellphones ready.

Wow, I think it is the most fantastic concept and hopefully it spreads around the world. Have you seen this video? Six million people have so you may have done. Imagine shopping in Macy's store in Philladelphia (which I have but it was not nearly this exciting) and the next minute......a 650-person performance of Hallelujah. Doubleclick on the video to make it larger (and so you can turn off the ads).

Love it! We could all do with a bit more of this kind of cultural intervention I think. Definitely leaves you with a smile on your face.

Enjoy your weekend everyone!