Ogling two pretty young things in a bar, the Mad Men TV series' ad executive Roger Sterling bemoans, "It's like they hit 30 and somebody puts out a light."
The 60s. I love the fashions but the attitudes, woah! Can you believe it? They were the days when a woman was expected to look her age, with her life expectancy a paltry 74, a decade lower than today.
Just yesterday my 20 something daughter told me that she was looking forward to her 30s. How times have changed. There was a time, which just seems like yesterday, that I wanted to remain 25 forever because I thought I was on a rapid decline from there.
My views on aging, changed somewhat when I went to southern Italy. Age seems irrelevant. Women of all ages are admired, watched and paid attention to. And its been my favourite destination for this and many other reasons ever since.
Thank goodness that somewhere amid our eternal youth obsession, the rest of the world is catching up. It's now older women who have become the ones to watch. They have style and substance. The new fashion icons -from Helen Mirren to Michelle Obama - prove that maturity has its own powerful allure.
Perceptions of beauty have always been as changeable as beauty itself and redefined on a whim. It's no longer youth we revere but substance. Experience over a fresh face, wisdom over innocence. A pert mind is more appealing than, well ...
We've all heard 40 is the new 20, 50 the new 30, and at last it seems we mean it. Far from fading into oblivion, women over 40 are no longer invisible.
What do you think, is society's obsession with youth changing? Or maybe where you come from, the elderly have always been highly revered.
Tomorrow's post: Stasia Dabrowski an 84 year old Polish woman who is a local hero of mine and who taught me to love people and use things as opposed to love things and use people.