Well if La Prairie had anything to do with it we all would be.
This week I've been doing market research on some high end makeup brands.
Given I was a makeup artist (I don't do much these days) and am still surrounded by enough colour to compete with a Picasso collection, I am finding it particularly fascinating.
La Prairie took my interest today. Not its product range but the gobbledygook it uses on its packaging and advertising.
Is it designed to confuse or give the impression it's science based and therefore trustworthy? More than likely both.
Contains unique whitening complex supported by nano carrier systems. Boosts brighter skin & prevents melanin accumulation. Presence of DNA Repairing Complex to fight against oxidation. Discourages additional pigmentation development. Increases collagen repairing & accelerates cell turnover.What do all those words mean? How does a cream discourage pigmentation development while wearing it at night? 'Hey there pigment, p*** off out of here'. How does it boost brighter skin? 'Hey skin you are looking awfully pretty today'. And who wants a nano carrier system anywhere near their face unless they are floating around in space?
Now I know after years of wearing makeup and working with it, that in the main, one product is generally as good as another. Estee Lauder, for example, owns 18 other makeup brands. Different companies, different packaging, different price? Similar products? Perhaps. However, regardless of the reality, we continue to buy more and more products with annual makeup sales of hundreds of billions of dollars.
La Prairie is a top end brand. Its cellular whitening eyecare night care cream costs $1084 AUD (38,000 rupees, $733 USD, £552). And you just wear it to bed. For that price I would want to be sleeping with not only it, but Johnny Depp as well.
I think that in our efforts to keep or chase youth we should be mindful that despite the promises, none of these magic potions can turn back the clock. However, I do accept that makeup has a positive psychological effect on many women. Me included. I am just not sure we need to be paying as much as we do to get this kind of fix.
The amount spent on makeup actually skyrockets when the economy spirals. Given the economy is still in freefall, maybe we can share what products work for us before we rush out and make ourselves 'feel better' with a bit of gloss and sparkle only to be disappointed with the results.
What about you? Do you have any products that work for you that don't cost a fortune? Or alternatively, do you use a product that costs a lot but you feel you get your money's worth? Or could you care less about makeup?
The product I swear by is Rose Hip Oil. I wear it at night and it's more effective than other product I have used. And cheap. A brand product I like a lot is Touche Eclat made by Dior which is great for hiding under eye circles or highlighting etc.